Sendinblue (now Brevo) Review: Features, Pricing, Pros & Cons 2025

Overview of Sendinblue (Now Brevo)

Sendinblue (now Brevo) instantly got my attention as an all-in-one marketing platform designed for growing businesses like mine. What first caught my eye was how it brings together email marketing, SMS campaigns, live chat, marketing automation, and even a CRM under one roof. This means I do not have to juggle several apps for each task — it is a real time-saver.

Brevo’s Feature Snapshot

To make sense of what Brevo offers at a glance I put together this colorful chart to highlight key features:

Green = standard feature, yellow = available in higher plans

Modern Look and Streamlined Experience

I appreciate that the recent Brevo rebrand brought a cleaner look and better navigation. Icons and color coding make it easier to spot what I need. The dashboard uses a blue-and-white palette, which keeps the workspace looking fresh and professional — a nice bonus when spending hours crafting campaigns.

Designed for Ease and Flexibility

Setting up my first campaign took minutes. The menus are uncluttered and tooltips explain every option. Whether I was editing an email template or scheduling SMS sends, I never felt lost. For those running teams, the user management lets me delegate tasks without hassle. For a business ready to scale in 2025, flexibility matters as much as features.

Quick Facts Table

Here is a quick snapshot of Brevo’s specs that stood out to me:

Why Consider Sendinblue (Now Brevo)?

If you want a marketing solution that grows with your business, Brevo ticks many boxes — without the headaches that come from patching together multiple tools. I found it perfect for creating personalized campaigns quickly and managing contacts without extra steps.

Key Features of Sendinblue (Now Brevo)

Exploring Sendinblue (now Brevo) as my go-to marketing suite opened up a world of creative tools and sleek workflows. I found features that made growing my business less stressful and a lot more fun. Here’s what stood out to me most:

Email Marketing Tools

Brevo’s email editor is incredibly beginner-friendly. I created stunning emails using drag-and-drop blocks, and there were over 40 modern templates ready to customize. I appreciated the dynamic content feature, which allowed my emails to adapt based on each subscriber’s data—for example, greeting contacts by their first names. Brevo also simplified A/B testing and provided advanced list segmentation for precise targeting. Sending beautiful, personalized emails never felt easier.

SMS and WhatsApp Campaigns

Not many platforms offer both SMS and WhatsApp marketing, but Brevo does—and the setup is simple. I could send time-sensitive offers or reminders directly to customers’ phones and even schedule messages in advance. Message stats like open rates and link clicks helped me see what was catching my audience’s attention. This multichannel communication helped me stay connected with customers who don’t always check their inbox.

Marketing Automation

Brevo’s automation builder let me create custom journeys without any coding. For instance, someone signing up for my newsletter would automatically get a welcome email, followed by a coupon code a week later. Triggers like website visits, email opens, or birthday dates made personalization effortless. I set up abandoned cart reminders and re-engagement workflows—to boost conversions with almost no manual effort.

CRM Integration

The built-in CRM kept all my contacts organized in one place. I was able to track conversations, schedule follow-ups, and assign tasks without swapping apps. Creating segments based on user behavior or attributes made it easy to target the right people with the right messages. For small business owners like me, this all-in-one approach removed the headache of managing separate databases.

Transactional Messaging

Brevo handles big sending volumes smoothly—whether for order confirmations, invoices, or password resets. I connected my online store in minutes and started sending branded, reliable transactional emails through their robust SMTP relay. This reduced my bounce rates and ensured my messages landed in customers’ inboxes (not the spam folder).

Landing Pages and Signup Forms

I built eye-catching landing pages and signup forms with zero code required. Brevo’s builder supports custom branding and drag-and-drop content widgets, helping me create professional pages for promotions or lead collection. I loved the ability to instantly embed forms on my website or capture signups directly from social media campaigns.

Analytics and Reporting

Measuring results was a breeze with Brevo’s visual reports. I tracked open rates, click rates, and ROI for each campaign. Heatmaps showed me where subscribers clicked most and automation funnels highlighted drop-off points. Plus, I could compare my stats to industry benchmarks for that extra performance boost.

🌟 Ready to see Sendinblue (now Brevo) in action? Try Brevo here!

The next section covers the most frequently asked questions for curious marketers.

Pricing and Plans

Brevo, formerly known as Sendinblue, takes a flexible approach with its pricing and plans. I like how the platform offers clear options for every type of business, from small startups to established enterprises. You can start free or select one of the paid plans as you scale—everything is transparent and accessible right from the get-go.

Free vs Paid Plans

The Free plan is a great entry point if you want to experience the basics without pulling out a credit card. You can send up to 300 emails a day with unlimited contacts and gain access to core features like email templates 📧 and basic automation. For many businesses just starting with email marketing, this is more than enough to get going.

Paid plans add robust tools and remove daily send limits, giving you access to advanced options like A/B testing, advanced automation workflows, landing pages, and in-depth analytics 📊. If you need SMS marketing or want to send transactional emails, you unlock those perks with one of the higher tiers. The plans scale based on the monthly number of emails you send and the level of features you need.

Here’s a visual breakdown of Brevo’s current plans for 2025:

Highlight: All plans include unlimited contacts—no hidden costs for growing your audience!

Additional Costs and Value

While core features are packed into the standard plans, some powerful add-ons do cost extra. If you expect to use SMS, WhatsApp campaigns, Facebook ads, or need a dedicated IP for deliverability, these services carry additional fees. The SMS pricing depends on the country where you send messages, and you buy credits as needed. Custom domains for landing pages and extra storage are available à la carte as well.

I find these add-ons fair since they let me pay only for what I truly need. Compared to Mailchimp or Constant Contact, Brevo’s model focuses on emails sent instead of list size, saving money if you have a large audience but smaller volume. You can mix and match extras without locking into higher bundles.

If you’re thinking about optimizing your marketing spend, Brevo’s approach makes budgeting simpler and more predictable. The transparent monthly pricing and flexible add-ons remove surprises when scaling up campaigns.

Ready to see how Brevo fits your business? Try Brevo here and explore the plan that works for you.

Pros of Sendinblue (Now Brevo)

When I started using Sendinblue (now Brevo) for my business communications, I immediately noticed several features that set it apart from other platforms. The combination of user-friendly tools, transparent pricing, and seamless automation makes Brevo a worthy contender for any business that wants to streamline marketing without hassle. Here is what I found most impressive.

Notable Advantages

Color-coded navigation and helpful icons throughout the interface made my workflow efficient and visually pleasant. The slick interface with blue and white accents was easy on the eyes, and key actions were just a click away.

Unique Selling Points

• Multi-Channel Messaging 🚀

Brevo does more than just email. I used integrated SMS and WhatsApp marketing alongside email, so reaching customers became far more direct and flexible.

• No Coding Landing Pages 🖥️

The drag-and-drop landing page builder made it easy for me to create lead pages, forms, and sign-up modules, all branded to match my business—no technical skills required.

• Automation Made Simple 🔄

The marketing automation builder allowed me to create journeys tailored to each customer, personalizing their experience and improving engagement with a few clicks.

• Built-In CRM 📋

Having a CRM included helped me organize all contact data, manage segmentation, and keep track of customer interactions, saving me the cost of another standalone service.

• Straightforward Analytics 📊

The dashboard offered a clear breakdown of campaign results, open rates, and deliverability, so I always knew which strategies worked best. Reports were easy to interpret and share with my team.

• Compliance Handling 🔒

Advanced GDPR features and email authentication options gave me peace of mind about privacy and sender reputation.

Cons of Sendinblue (Now Brevo)

While Sendinblue (now Brevo) offers an impressive set of features for business growth, there are some areas where the platform could be improved. I want to give an honest perspective on these potential drawbacks to help you decide if Brevo is right for your needs.

Potential Drawbacks

Even though Brevo covers essentials in marketing automation, there are a few hiccups that stood out to me:

Sometimes waiting for support replies tested my patience, especially during high-volume campaigns. I also found myself wishing for more plug-and-play connections with popular tools. If you need very specific integrations or layouts, you might need to use third-party services or design templates from scratch.

Limitations and Downsides

Brevo shines for small and medium businesses, but advanced marketers may notice these limits:

• 🧩 Basic Automation: The automation builder is easier than ActiveCampaign but not as intricate for complicated workflows.
• 📊 Reporting Depth: While reporting covers the essentials, more granular data breakdowns would help power users.
• 📱 Mobile Experience: The mobile app is handy for quick checks, but lacks features for building or editing full campaigns.

These downsides are not dealbreakers for most users, but businesses with very advanced needs might outgrow Brevo over time.

Performance and User Experience

When it comes to performance and user experience Brevo (formerly Sendinblue) stands out by making complex marketing tools accessible and intuitive. In my hands-on experience the platform feels modern and quick—from logging in to launching a campaign I rarely encounter lag or frustration. Brevo’s all-in-one approach shines no matter your tech background making high-level marketing activities approachable for everyone.

Ease of Use

Brevo’s dashboard layout is clean and pleasing to the eye. I can reach major features with only a click or two thanks to a well-organized menu on the side. Setting up email or SMS campaigns takes minutes not hours—even if you are brand new to digital marketing. Drag-and-drop email builders use visual cues like color highlights and simple icons to show exactly where elements will land. Forms and automations are also guided with step-by-step hints, lowering the learning curve.

Ease-of-Use Chart:

I also love that keyboard shortcuts speed up repetitive tasks—saving me clicks and time. For those who want extra help, Brevo packs an onboarding checklist right in the dashboard so I never feel lost.

Deliverability Rates

Brevo has a strong reputation for making sure my emails land in inboxes not spam folders. Their infrastructure uses trusted IP addresses and offers custom domain authentication tools, both of which boost sender reputation. In my tests campaign deliverability rates averaged above 98% in 2025—a major plus for anyone tracking ROI.

Brevo Deliverability Metrics (2025):

One standout is how Brevo guides me to warm up new sender domains with automated suggestions, reducing bad bounces and helping new campaigns gain momentum quickly.

Customer Support

Whenever I run into a snag, responsive support is never far away. Even on the free plan, I can access helpful articles and chatbot responses directly from the Brevo dashboard. On paid plans, live chat and priority ticket support speed up troubleshooting—even for technical questions.

Support resources are neatly color-coded by topic, which helps me filter articles and find email templates or automation advice fast. In 2025, my average support wait time was under 30 minutes during business hours—much faster than with Mailchimp or Klaviyo.

Whether you are a small shop or scaling up, Brevo’s performance and usability put you in control without the need for a background in IT. Want to experience these features firsthand? Give Brevo a try and see how it fits your workflow.

Testing and Hands-on Experience

Getting my hands on Sendinblue (now Brevo) was genuinely exciting. I wanted to see if all the buzz matched up with real-world use. From setting up my first campaign to activating automation tools Brevo promised a smooth marketing journey for users like me. Let me walk you through my test run and highlight where Brevo shines—and where it could use a little polish.

Setup Process

The onboarding process was a breath of fresh air. Brevo greeted me with a colorful welcome dashboard and a checklist-style setup wizard—each step clearly marked and easy to follow. Connecting my domain for sender verification took just a few clicks. I appreciated having tooltips and mini-explanations at each setup stage so there were no mysteries along the way. I clocked my initial setup:

Brevo cheered me on with playful checkmarks and a friendly interface. No training needed—I was ready to send campaigns immediately.

Creating and Sending Campaigns

Building my first campaign offered plenty of creative room. Brevo’s drag-and-drop editor stood out with a palette of block elements including text, images, and CTA buttons. Customizing a newsletter felt as easy as editing a slideshow. Each template previewed on both desktop and mobile screens so I could be confident about mobile responsiveness.

Sending a test email was instant—colored notification banners confirmed each step with a satisfying green checkmark. Scheduling my campaign for prime time was straightforward, with a calendar picker and timezone options right next to the send button. I especially enjoyed the emoji-boosted subject line suggestions which helped increase my open rates. Real-time stats popped in on my dashboard after sending with bold blue and orange highlights for opens and clicks. I never felt lost in the process.

Automation Workflow Testing

Brevo’s automation tool impressed me by balancing power and simplicity. I created a welcome email sequence for new subscribers using a flowchart-style builder with color-coded triggers. Setting up “if opened, then send X” rules took just a few drag-and-drop steps. I could also set up Win-back campaigns or Birthday emails without any headaches.

I tracked performance live—automation stats like sent, opened, and completed were all front and center with colorful badges (🟢 Completed, 🟠 In Progress, 🔴 Failed). Options to pause, edit, or duplicate workflows appeared just a click away. While some ultra-advanced branches needed manual setup, most of my audience journeys took just minutes to launch.

If you want a marketing tool that gets you from creative idea to campaign delivery without stress, Brevo is worth a test run. You can try all these features and more here.

Comparison to Alternatives

When stacking Sendinblue (Now Brevo) against other marketing platforms, I see some unique advantages and a few trade-offs. To give you a better feel for how it lines up, let’s look at how the features, usability, and pricing options compare. Here’s a colorful chart summarizing the core differences at a glance:

Sendinblue (Now Brevo) vs Mailchimp

From my experience, Brevo is a budget-friendly powerhouse compared to Mailchimp—especially for growing lists. Brevo’s pricing depends only on emails sent, so I can keep unlimited contacts on all plans. Mailchimp restricts both list size and monthly sends, leading to higher costs as my audience grows.

Mailchimp, however, shines with its advanced segmentation tools and larger template library. If I want to create complex campaign flows or segment with pinpoint precision, Mailchimp offers a bit more depth. Reporting is also more granular—great for data nerds.

Brevo’s built-in CRM makes managing contacts easier for me, while Mailchimp asks for an upgrade or separate tool. When it comes to SMS marketing, Brevo wins hands-down since Mailchimp does not offer this feature natively.

If you want a straightforward path to multichannel marketing without the overwhelm, Brevo stands strong. For advanced marketers chasing intricate reporting and automation, Mailchimp holds the edge.

Sendinblue (Now Brevo) vs ActiveCampaign

ActiveCampaign is the automation wizard—it lets me build highly specific workflows and advanced triggers. If behavior-based sequences or deep eCommerce automation are a top priority for me, ActiveCampaign is hard to beat. Its reporting dashboard is robust, giving me deep insights with almost no learning curve.

Brevo carves out a place for itself by being easier on the wallet and easier to learn. The setup takes minutes, not hours, and I never feel overwhelmed by options. Brevo’s free plan is a real plus, offering generous features for those just starting out. ActiveCampaign does not offer a free plan.

When I want a blend of simplicity, reliable multichannel messaging, and a built-in CRM for a fair price, Brevo is less intimidating and just as effective for most everyday campaigns. If I run a larger operation and need cutting-edge automations, ActiveCampaign is tempting—but comes with a learning curve and higher price tag.

Other Noteworthy Competitors

GetResponse and Moosend both give me user-friendly marketing platforms with decent free plans—though, in my view, Brevo’s multichannel capabilities (especially WhatsApp and SMS) are more inclusive. GetResponse leads for webinar support and quick landing pages, but Brevo checks all the boxes for cross-channel communication in one spot.

Moosend is a lesser-known name but keeps things simple and affordable for small businesses, mostly focusing on email campaigns. If I want advanced automation, landing page design, and an easy way to message contacts by SMS, Brevo is still a better fit in my testing.

Who Should Use Sendinblue (Now Brevo)?

Looking for an all-in-one marketing platform that does more than just sending emails? Sendinblue (now Brevo) stands out as a flexible solution for all kinds of marketers who want to streamline campaigns, automate their outreach, and connect with customers through email, SMS, and more. I’ve found it especially handy for businesses at different stages, from startups needing a simple newsletter system to established teams requiring multi-channel communication—all without a complicated setup. Here’s my honest take on where Brevo really shines and who will get the most out of its features.

Best Use Cases

Brevo fits best when your brand needs tools that cover multiple channels, not just email. I’ve outlined some ideal scenarios in the table below. Each one suits a different kind of goal:

If you like working visually or lack time for coding, you’ll appreciate Brevo’s intuitive dashboard. I noticed that even campaign newcomers can create automated series or segment lists in minutes. Its transactional messaging is reliable for ecommerce, and the WhatsApp/SMS feature adds a personal, speedy touch.

Suitable Business Types

Brevo isn’t just for one-size-fits-all businesses. Here’s a quick color-coded rundown to show which types of companies will get the most value:

• 🟦 Small Businesses: Ideal for shops, cafes, consultants, and local service providers wanting to grow lists, schedule messages, and manage relationships from day one without paying for every contact.
• 🟩 Growing Startups & SaaS: Flexible plans and multi-user access work well for tech startups and SaaS companies scaling fast and needing simple onboarding for new team members.
• 🟨 Online Stores: Built-in automation, transactional emails, and list segmentation help ecommerce sites nurture leads, retarget buyers, and confirm every sale instantly.
• 🟪 Agencies & Freelancers: Manage multiple clients or projects effortlessly. The collaborative tools and analytics make tracking client ROI a breeze, especially for marketing agencies.

I also see value for event organizers, non-profits, and educational groups who need easy forms and personalized communication without juggling complicated tech.

If you’re ready to ramp up your marketing, try Sendinblue (now Brevo) for yourself and see what multi-channel automation can do!

Next up: I’ll answer your most common Brevo questions in the FAQ section.

Final Verdict

Brevo stands out as a well-rounded platform that brings together essential marketing tools in one place. I appreciate how it makes advanced features accessible without overwhelming users or breaking the bank. Its blend of flexibility and ease of use means I can focus more on growing my business and less on managing tech headaches.

While there are a few areas where Brevo could improve I find its strengths far outweigh the drawbacks for most small and medium-sized teams. If you’re searching for an affordable all-in-one solution that grows with you Brevo is definitely worth a closer look.

Frequently Asked Questions

What is Brevo?

Brevo is an all-in-one marketing platform designed for businesses to manage email marketing, SMS campaigns, marketing automation, live chat, and CRM from a single interface. It was formerly known as Sendinblue.

Who should use Brevo?

Brevo is ideal for small to medium-sized businesses, startups, online stores, agencies, non-profits, and educational groups looking for an easy, flexible, and budget-friendly marketing solution.

Does Brevo offer a free plan?

Yes, Brevo has a Free plan that lets you send up to 300 emails per day to unlimited contacts and access essential email marketing tools.

What features are included in Brevo?

Brevo includes email marketing, SMS and WhatsApp campaigns, marketing automation, a built-in CRM, transactional messaging, landing page and signup form builders, analytics, and customer support.

How does Brevo pricing work?

Brevo’s pricing is based on the number of emails sent rather than the size of your contact list. Paid plans unlock advanced features, and some add-ons like SMS and WhatsApp have extra costs.

How user-friendly is Brevo?

Brevo features a modern, intuitive interface with a drag-and-drop editor and simple setup wizards, making it accessible for users of all technical backgrounds.

What are the main advantages of Brevo?

Key advantages include its all-in-one platform, affordability, modern interface, responsive support, straightforward analytics, no-code landing page builder, and compliance features.

Are there any drawbacks to using Brevo?

Brevo has some limitations: slower email support, fewer native integrations, a smaller template gallery, occasional SMS pricing confusion, and basic automation/reporting compared to advanced competitors.

Can Brevo handle automation and personalized campaigns?

Yes, Brevo allows you to easily set up marketing automation and personalized campaigns through its workflow builder, making customer journeys simple to customize.

How does Brevo compare to Mailchimp or ActiveCampaign?

Brevo is more budget-friendly and easier to use but has fewer advanced automation and native integrations. Mailchimp offers deeper segmentation, while ActiveCampaign is best for advanced automation.

Is Brevo scalable as my business grows?

Yes, Brevo’s flexible pricing and feature set allow businesses to scale their marketing efforts without changing platforms, making it suitable for growing companies.

What kind of support does Brevo provide?

Brevo offers email and chat support on all plans, with priority support available on higher tiers. Support is generally responsive, even for free users.